The coronavirus pandemic has altered the strategies of many companies, including their spending. This change has tipped the scale in favor of remote technologies, that are now being adopted massively as work turns from office to working from home. With the revenues of many businesses now suffering from the virus, many organizations are trying their best to limit costs as much as possible. This has seen most of them opting for remote work solutions, changing shifts, and putting some staff on unpaid leave to reduce the cost of business. With all these, the cloud appears to be seeing an increase in expenditure as the acquisition of cloud-based solutions increases. Cost is always a major driver for many migrations, but most companies poorly understand it in the beginning.

As many industries reevaluate their go-to-market strategies amid the pandemic - not every business is suffering. Take for instance streaming video on-demand (SVOD) subscriptions like Netflix and Disney+ who have seen an increase in viewership as people are mandated to stay home due to Covid-19. But will streaming services see a depletion of subscribers once people venture outdoors again and are all SVODs doing well in this time of uncertainty?

Cloud computing platforms have been marketed for years as a cheaper option. However, despite the popularity that the cloud has gained, the truth is that organizations still face challenges as they try to manage costs. According to a study by Flexera, a company that offers IT management software, 84 percent of companies find optimization of cloud costs a challenge, while a survey in 2019 also revealed that organizations underestimate their wastage when it comes to cloud computing. This shows that the advantages of using cloud are not always clear, and the cost ends up being more than what companies anticipate.

When an organization decides to move some or all of its computing environment to the cloud, selecting the right provider is of paramount importance. Making the right choice can lead to a fruitful relationship with a cloud partner that benefits your business. Selecting the wrong provider may result in unfulfilled expectations regarding the financial and operational implications of the move.