As many industries reevaluate their go-to-market strategies amid the pandemic - not every business is suffering. Take for instance streaming video on-demand (SVOD) subscriptions like Netflix and Disney+ who have seen an increase in viewership as people are mandated to stay home due to Covid-19. But will streaming services see a depletion of subscribers once people venture outdoors again and are all SVODs doing well in this time of uncertainty?

Cloud computing platforms have been marketed for years as a cheaper option. However, despite the popularity that the cloud has gained, the truth is that organizations still face challenges as they try to manage costs. According to a study by Flexera, a company that offers IT management software, 84 percent of companies find optimization of cloud costs a challenge, while a survey in 2019 also revealed that organizations underestimate their wastage when it comes to cloud computing. This shows that the advantages of using cloud are not always clear, and the cost ends up being more than what companies anticipate.

When an organization decides to move some or all of its computing environment to the cloud, selecting the right provider is of paramount importance. Making the right choice can lead to a fruitful relationship with a cloud partner that benefits your business. Selecting the wrong provider may result in unfulfilled expectations regarding the financial and operational implications of the move.

Rackspace recently rebranded and is focusing on providing unbiased managed cloud services. CEO Joe Eazor stated the rebranding of the company is intended to emphasize that “the primary goal is to accelerate the allure of the cloud for customers.” Rackspace is meeting customers where they are currently at with their cloud systems and assisting with the roadmap. The timing of this is very good as the adaptation of hybrid cloud and multi-cloud becomes the norm across the enterprise landscape. According to a Forrester research report, 74 percent of enterprises have added the hybrid cloud to their organizational roadmap.